With the recent passing of JJ Cale, I have loved reading all of the articles retracing his influence over rock legends. I remember the first time that I had heard a JJ Cale track was in the middle of Grand Lake north of Tulsa, Oklahoma during the summer of ’98. It was the opening lick that stopped me in my tracks on that cloudless sunshine summer day. The laid back groove and mellow vocal delivery totally captured my mind. After that summer day on the lake listenin’ to the man, I dove into his entire catalog and spending countless hours listening to the records “Troubradour” “5” and “Naturally.” I can easily say that JJ is in my top 10 artists of all time and can always find time and place to play his music. JJ’s tunes have decorated many BBQ’s, countless hours on the lake, and many a quiet night at the house. RIP JJ Cale.
In A Circus Mind book news, I was able to speak with the US Director of Marketing, Dave Altarescu, of Spotify about a campaign last week. We discussed their approach to partnerships which are usually set aside for the big boys like Yahoo or Coca Cola but had a lot of good advice about how to use various Spotify products and marketing tools to increase brand awareness for the book. Overall it was a quick but insightful conversation and we decided to stay in contact and talk about how the branding efforts with Spotify progress.
I also received an email from the General Manager of John Varvatos NYC, Michael Tarasco, stating that he had received the books and had sent them over to the corporate office for John to review. Anyone who has experience cold calling and trying to open doors knows this is a great step in the right direction.
Jewels and Binoculars, Ryan
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